“Community Involvement Makes a Positive Influence”Because, when the community succeed, so do we.
Corporate Social Responsibility (CSR) is the commitment of an organisation to consider its impact on society and the environment, and to operate in a responsible way.
The need for current and future employees to protect the organisational ethics and core values is increasingly important to maintain a Brand Identity. In this context it is increasingly important for the Authority to leverage the role that internal Corporate Social Responsibility (CSR) plays in sustaining the organisations ethical climate and values.
CSR can involve a range of activities and prioritized, depending on the organisation and the sector. People are increasingly concerned about how business function and it is now generally accepted that organisations have a responsibility to explain their actions and approaches, not only to their stakeholders but also to their other stakeholder – the people who are affected by the organisations.
At ZICTA We are first and foremost committed to acting ethically
We are not perfect but we can try to be better.
At ZICTA we a first and foremost committed to acting ethically in our everyday business. We want to go much further than that, however and we see CSR as an opportunity to use our skills. Expertise, knowledge and relationship to make a positive difference to individual, society and the environment. Building trust being open and approachable, and acting with integrity are vital to achieving this objective.
Our CSR activities create stronger relationships with customers.
The internal CSR policy identifies the following impact areas.
- Developing more dynamic and corporate social responsible employees
- Developing a more inclusive organisational internal corporate social Responsibility function.
A useful framework for identification and review of stakeholders is shown at figure in table below:
|Stakeholder Name||Impact (how much does it benefit them)||What is important to the stakeholder? (Stakeholder’s priority)||What risks may be involved in engagement||Strategies for engaging the stakeholder||How could stakeholder contribute|
|Categories of Stakeholders||Categories of Stakeholders||External Stakeholders||Internal Stakeholders|
|Government Ministries||Organisations employees|
|Government Departments||Trade Unions|
|Security Wings||Professional Associations|
|Other utility organisations|
|Consumers (associations and individual)|
|The Media (Print and Broadcast)|
|Suppliers of goods and services|
|International interest (diplomatic missions, regional bodies, ITU)|
Types of CSR Initiatives
Cause Promotions: In this initiatives the organisation will provides fund and try to increase awareness and concern for social causes by informing the people about a cause. It also tries to persuade people who voluntarily can contribute to the cause and participate in an event. Cause promotions includes building awareness about cause by showing them statistics and figures, convincing people to find out more about the cause, donate time, donate money and actively participate in an event.
Corporate Social Marketing: The focus of this initiative is always behaviour change. It is mostly developed and implemented by state, local public sector and non-profit organisations. Example of corporate social marketing are prevention of using tobacco, early pregnancy, suicide prevention, safe disposal of electronic waste, use of pesticides etc. benefits for corporation is making brand position strong, creating brand preferences etc. As it is related to behaviour change results cannot be see in one day so criticism are always there.
Corporate Philanthropy: In this initiative the organisation employees make direct contribution to a charity or cause in form of cash, donation, and service. Corporation Philanthropy is most traditional form of CSR initiatives. It is also known by other names such as community giving, community relations and corporate citizenship and community affairs. Providing cash donations, providing technical expertise, offering to use the equipment are some of the typical programs of corporate Philanthropy. Parties receiving these contributions are mostly non-profit organisation, public agencies like school and hospitals. The benefits of this initiatives are that it helps to build corporate reputation and goodwill among stakeholders motivate employees.
Community Volunteering: In this initiative organisations encourage and motivate employees, retail partners to volunteer their time to support causes. Employees volunteering their talents, ideas, expertise, and physical labour come under volunteer efforts. Employees of the organisation are only involved as volunteer to help for the cause. Typical programs of community volunteering includes setting specific volunteer for specific events. Volunteer programs helps to build strong relationships with the local communities, motivates employees, improves corporate image as it doing good for the community.
Social Responsible Business Practices: in this initiative, “an organisation adopts conduct discretionary business and investment that support social causes to improve community wellbeing and protect the environment”
It focuses on activities that are discretionary and are not mandated by law. Some of the activities that it includes are designing facilities to protect the environment, stop to offer products that are harmful and illegal, developing programs to support employee well-being etc. benefits from this initiatives financial benefits because of decreasing operating cost, employee productivity increase, strengthened brand position, improves corporate image.
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